I have to admit I'm a little disappointed to find Black Veil Brides dressed in little more than tight black jeans and metal t-shirts when I arrive, but Biersack shrugs again in his very self-assured way and says: "We were up against it from day one because we put on make-up. But we did it anyway because we genuinely loved doing it … that to me is where the authenticity comes from."
As a teenager, such outlandish style was a permanent fixture for Biersack and it caused problems. "I couldn't go to the shops without being followed around the store! I used to have to say: "Guys! I'm not going to steal anything here! For a start my pants are too tight … where would I even put it?"